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Blurred Lines

cf3e1f51c69cb493482034b9609b6deaBy: Elena Di Fiore
Principal HR Consultant, HR Management Consulting

Social media continues to evolve and with it the use of different platforms become blurred. Over a year ago, I developed a series of workshops aimed at using Facebook, Twitter and LinkedIn for the purpose of jobsearch. At the time, CareerOne saw the workshop series as innovative whilst there was some skepticism from the general public around the application of such platforms throughout the hiring process. Now, more than ever before, jobseekers are using reverse marketing strategies across social media so it’s no surprise I continue to receive workshop requests.

While Twitter and Facebook provide external links to job websites, LinkedIn offers professional self promotion. Having said this, I see alot of blurred lines in the way each professional defines the art of self promotion differently.

I choose to connect with other professionals to gain insight into their career path but also to stay ahead of what’s happening across different industries. An increasing number of connections are posting updates containing pyramid scheme details and inspirational quotes. White space is a beautiful thing, so is a timeline full of meaningful updates. Where does your use of Updates sit?

Each day I receive numerous notifications that my skills have been endorsed (thank you). While this is great for my portfolio, how does one qualify the endorsement when connections have never seen you live in their workspace? The validity of endorsements is something I believe remains questionable and until I can see a true purpose for using LinkedIn endorsements professionally, I’m yet to understand their purpose. How do Recruiters value endorsements?

Interesting how written references are rarely accepted but LinkedIn recommendations are given freely. It’s usually on a “scratch my back and I’ll scratch yours” basis. I was once asked to provide a recommendation for a colleague whom not only extended the invitation, but also put forward their pre-written Recommendation. Unethical? Absolutely. Many of my clients are hesitant to recommend my services as they are currently employed and stating that I’ve prepared their résumé for a new job lacks tact. Does this affect my credibility because I don’t have 1,000 recommendations? Cause and effect.

Next time you’re on LinkedIn, take a look around and let me know your thoughts.

1 Comment

  1. Blurred lines Elena! hehe
    I bet “scratch my back and I’ll scratch yours” is a big part of it.
    Keep up the good work.


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